I was recently tasked with visually presenting to you the first items to be available in the new store: the two new Essentials shirts.
The first iteration (L) and the final solution (R)
The first possible presentation solution? The ol’ “stick-the-digital-design-on-a-stylized-shirt-shaped-graphic” method. And while easy to whip up in Photoshop this method just doesn’t come close to representing the true quality of the actual product, so I knew I had to press onward and upward for a better solution.
The second possibility was to photograph the shirts from a bird’s-eye view, with the product nicely lit and then outlined and cropped and stuck onto a clean, white background. Eh. Boring.
Now what?
Aha! Photograph a real, live person wearing actual Essentials shirts—and give it some personality.
I turned to longtime friend, work associate, and former bandmate [Dementia 13, anyone?] Dan O’Saben and asked about the possibility of his oldest son modeling the shirts. Dan gave the shirts and a digital SLR to his son Ian and budding photographer Kelly Kries, and the rest, as they say, is history.
Very pleased with the end result, and I thank everyone involved for helping to get the store off the ground.
Check out Kelly’s shots in action on the store, and look for more store offerings in the not-so-distant future. Got some great stuff planned.
Filed Under: Photo, Production Work, Store
