Just about exactly two years ago, I met Charley Geiler, fellow musician and lead engineer and owner of Trinity Amplification, Inc. (Trinity), at St. Louis Bread Company for a meeting about marketing, branding, and promotion for his new company and its flagship product.

Charley had an awesome, new product, a guitar effects pedal called the Blue Angel, that he was very excited about. He’d been selling crudely-painted and printed (yet fully functional), single units of the product to friends—basically out of the trunk of his car—and had no marketing plan in place other than the word-of-mouth buzz that the Blue Angel had already started to create for itself (note: I’m no guitar gear-head myself, but I’m told this pedal is the cat’s meow of analog chorus pedals; in fact, Captain Kirk of the Roots and Late Night With Jimmy Fallon fame reportedly owns one and loves it).

Long story short: Mark Heinz Productions (MHP) has been working closely with Charley and his business associate Ian Baird at Trinity Amplification, Dan O’Saben and crew at Marketing28, screen printers Ryan and Amanda Malaschak at Adrenaline Prints, and painter Rob Williams to see the Trinity company and the Blue Angel product through from their rough, rushed beginnings to a well-planned and organized business and a beautiful, solid-as-a-tank product, respectively.

It’s taken quite a while for Charley, who also works full time elsewhere and was recently married and very busy with planning the wedding and the new life he would share with his bride-to-be, and company to get their proper footing and get things just the way they wanted them before officially launching phase two of Trinity and the Blue Angel, but the time has finally arrived. The pedal and the company have brand new looks, and a solid framework and plan is now in place and underway for the company and the sale of its products.

Check out the Blue Angel analog chorus pedal first as it looked on that day that I met Charley at St. Louis Bread Company:

Blue Angel (before)

And now as the Blue Angel looks today as a finished—and currently-shipping—product:

Blue Angel (after)

Bee-yoo-tee-ful.

Marketing28 and MHP put together a clean, little website for the company that I think turned out very nicely and is extremely functional. Check it out at trinityamplification.com, and you guitarist and bassist types may want to get one of the Blue Angel pedals to try for yourselves.

After you play through it, let me know what all the fuss is about. For I am but a drummer; I do not understand your chorus-y, electric, modern ways. *buh-dum pooooshhh*

Myself and my associates hope for all the best for Charley, Ian, and Trinity. Cheers, fellas!

 Filed Under: Production Work