
TJRA, Inc., a for-profit corporation specializing in temporal anomalization and monetization (logo design by MHP)
Mark Heinz Productions (MHP) was recently given the distinct honor of designing a unique, new logo for the great Joe Randazzo, world famous liker of beer, olives, and cheese*–or, more accurately, designing a new logo for his personal website and self-described “for-profit corporation specializing in temporal anomalization and monetization,” The Joe Randazzo Association (TJRA).
The project was a lot of fun to work on; the creative energy was thick, and everyone at MHP and TJRA was getting along famously. Everything was going remarkably well–until we delivered the final version of the logo to TJRA founder and CEO, Mr. Randazzo himself, that is.
That’s when things took a turn. A terrible turn.
You see, in the logo-design biz, we design firms must dig deeply into the very essence of the client, and peer intimately into its collective mind, both literally- (through hypnosis and Rorschach tests, naturally) and figuratively-speaking. This exhaustive process is necessary to ensure that the most genuine and carefully-crafted graphic representation of the client–and everything that the client stands for–is fully developed, and will stand on its own in a highly-competitive, global community and marketplace as an iconic reflection of both excellence and consumer trust. Unfortunately, this very process of thorough analysis and testing has now made myself and my associates the apparent targets of TJRA’s security-management operatives, as disclosed in the footnote of this Official TJRA Communication, dated 22 May 2009.
If all of my Internet channels should suddenly go silent around June 5th, please print, scan, and fax the following note to Ashton Kutcher, Shaq, and/or Oprah for immediate Twitter release:
“It was Joe what done dis ta me– Joe an’ ‘is goons!” ~Mark A. Heinz
*Also noteworthy: Joe Randazzo is the editor-in-chief of The Onion newspaper–which, although minuscule in proportion to the TJRA global presence and cultural influence, is an American institution in its own right. [I know my life hasn't been the same since I stared in simultaneous confusion and glee at my first Onion headline on what must have been one of the very earliest issues of the publication, aboo't a hundreed yeeers agoo' while on the road with Fragile Porcelain Mice. The story was somehow about a parachute; that, I remember. Not much more do I recall, besides the hilarity.]






